Arlington, TX (July 9, 2024) – Big news from the Dallas Wings! They’ve just teamed up with Hairitage by Mindy McKnight as their official haircare partner. This partnership promises to bring exciting in-game, social media, and community activations to Wings fans and the broader community.
About Hairitage by Mindy McKnight
Hairitage is a standout in the haircare world, known for its clean and high-performing products that cater to every hair type and texture. From shampoos and conditioners to stylers and hair tools, Hairitage offers everything you need for great hair days, every day.
Mindy McKnight’s Excitement
Mindy McKnight, the founder of Hairitage and a top YouTube creator known for CuteGirlsHairstyles, shared her excitement: “With Dallas being my family’s hometown, I am so excited to get further involved with the community and the Dallas Wings organization. I’m looking forward to partnering with the team on fun activations.”
Activations and Events
Throughout the 2024 season, Hairitage will be a vibrant presence at various Dallas Wings games:
• Celebration Latina Night: On September 1, Hairitage will be the presenting partner when the Wings take on the Indiana Fever at 3 p.m. CT.
• Concourse Activations: Six activations are planned, including a pre-game Styling Station and an exclusive influencer game night.
Social Media and Community Involvement
Hairitage will also engage fans through social media:
• Game Ready with Me Series: Highlighting the pregame routines of Dallas Wings players.
• Rapid Fire Series: Sponsored by Hairitage, featuring quick, fun interviews with the players.
Moreover, Hairitage is dedicated to community impact:
• Women’s Shelter Giveback Initiative: Hairitage will donate products to a select women’s shelter in the Dallas-Fort Worth area, with Wings members participating in the donation.
Where to Find Hairitage Products
You can find Hairitage products at Walmart, CVS, Kroger, HEB, and Amazon.
Stay tuned for more updates and get ready to enjoy the exciting collaborations between the Dallas Wings and Hairitage by Mindy McKnight!
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